HR outsourcing firms, consultants, and other business service providers are expanding the services they offer to their corporate clients. At the same time, coaching is becoming more sophisticated and requires a higher degree of specialization and resource management. By partnering with TurnKey, firms can leverage our global coach staffing, infrastructure, program management, quality control, and expertise to effortlessly increase revenue
Corporate Coaching Programs are an exciting NEW source of revenue for HR outsourcing, consulting, and other business service firms.
HR outsourcing and consulting firms provide a wide range of services to their corporate clients including “transactional” services such as benefits processing, recruiting and compliance as well as “consultative” services such as training and development, succession planning, and organizational strategy. Coaching services are rarely offered because of the complexity and cost of recruiting and screening qualified contract coaches, managing a highly individualized matching process, and managing the multifaceted features of a comprehensive corporate coaching program.
The most surprising fact is that firms offering training and development programs have generally failed to provide systematic coaching for the participants. Research has solidly confirmed that skills learned in training classes are substantially lost without follow-up coaching to reinforce learning.
Your clients may be losing 87% of the benefits from training.
Xerox Corporation carried out several studies on coaching. They determined that in the absence of follow-up coaching to their training classes, 87% of the skills change brought about by the program was lost. That’s 87 cents in the skills dollar. However good your skills training in the classroom, unless it’s followed up on the job, most of its effectiveness is lost without follow-up coaching. Source: Business Wire, July 30, 2001
A study featured in Public Personnel Management Journal reports that managers (31) that underwent a managerial training program showed an increased productivity of 22.4%. However, a second group was provided coaching following the training process and their productivity increased by 88%. Source: F. Turner, Ph.D. CEO Refresher
Significant advantages to outsourcing coaching
- Quick implementation
- Independent, relatively unlimited, flexible resources
- Explicit confidentiality protocols
- Refined discrimination in screening and selecting competent coaches
- Consistent quality control and compliance with industry standards
- Customizable programs and accountability can be efficiently monitored
- Lower transaction costs
You already have the trust and relationship with your corporate customers. And most corporations are streamlining their vendor base and looking for high quality partners across a broad spectrum of services. By partnering with TurnKey, you don’t need to be an expert in professional coaching — we are, and you don’t need to invest in the systems, processes, and personnel for managing a global offering—we have already.
Our systems allow us to manage coaching contracts that are competitively priced and easily customized for each corporate client. We also have extensive learning and development resources that can be offered. And a modest monthly program fee covers a broad array of critical services.
Services Covered by Program Management Fee
1. TurnKey takes on the responsibilities and accountability for managing the coaching program in its entirety in support of the client’s internal HR staff. We assign a dedicated Program Manager, a single point of contact, who coordinates all activities with the company, provides seamless and regular communication and ensures timely coordination of all related activities.
2. Distribution and management of Coach Preference Surveys for each new coachee.
3. Selection and screening of potential coaches for effective matching process with coachee candidates.
a. Each coach is individually selected to fit the coachee’s stated preferences and personal development goals or concerns. Maintaining a broad base of qualified coaches allows us to meet specific needs and preferences of coachees which significantly contributes to the overall success of the coaching engagements.
b. Coordinates selection and interview process for multiple coaches when coachees desire to have a choice. (Note: we do not recommend introducing that complexity into most engagements because of the time delays, scheduling challenges, and follow up steps involved. We also know from our corporate clients that our matching process is highly effective. Finally, we guarantee the participants’ satisfaction with their coach.)
4. Regular communication with coachees about the elements of their coaching program and how to maximize this opportunity. We establish a direct and open line of communication with each coachee, independent of their coach, to answer questions and troubleshoot issues in a timely manner. By building parallel relationships with each coachee, we facilitate better buy-in and ultimately deliver better results.
5. Special-needs problem solving. In some cases, issues may arise either at the start of an engagement or will be identified during the coaching process that require greater attention, a more tailored or intensive approach, and generally more management.
6. Company-specific training and initiation of the chosen coaching team, including tutorials on how to review and leverage specific company 360 feedback reports, overview of corporate executive competencies and leadership practices, company background and mission, key personnel, mission and expectations for the coaching program, how the coaching fits within the broader spectrum of leadership development and succession planning, internal resources available, etc. Additionally, we conduct coach-team meetings throughout the engagement to ensure the highest level of coaching excellence, effective coordination, and program follow-through.
7. Independent quality control monitoring of coaching using regular communication, sophisticated systems and well documented processes.
8. Assurance and oversight of coachee satisfaction—including changing the coach if needed
9. Collection of coachee and coach progress reports; consolidation and preparation of monthly participation and engagement reporting to the company.
10. Management and administration of company procurement requirements, such as vendor master account set-up and maintenance, detailed Statements of Work as needed (e.g. tailored program addendums), and vendor compliance requests.
11. General and professional liability insurance and corporate indemnification as requested.
12. Recruiting, training, and management of a global pool of coaches to satisfy a broad array of coachee preferences.
13. Maintenance of a comprehensive Coaching Control Panel for assignments and coordination.
14. Marketing materials and internal communication support for company-specific program(s)—direct out-of-pocket printing costs not included
15. Optional in-person and virtual (teleseminars, webinars) training programs for targeted topics chosen by the company (2-4 hours per month)
16. Optional team coaching, group coaching, or peer-to-peer facilitated shared-intelligence sessions (2-4 hours per month)
Flexible Programs—from 3-6 Months Coaching Only to Comprehensive Year-long Programs
At different levels of management and for different corporate attitudes and budgets, TurnKey offers a full range of programs that can be offered to your corporate clients. Here is a sample of a more comprehensive Leadership Development Program leveraging coaching as a central theme:
Satisfaction Guaranteed
Our mandate is for every program to be an unparalleled success for your clients and their leaders. We absolutely GUARANTEE the participants’ satisfaction with their coach. Further, we ensure ALL coaches are familiar with any specific corporate tools, instruments, or resources that are important to the program. Throughout the contract, we conduct team sessions to ensure that ALL coaches are developing and tracking appropriate and relevant success measurements or feedback loops. The ultimate success of the program will depend on the success of each individual coachee.
TurnKey – a Notch Above the Rest
- We are the premiere global provider
- Great track record with existing clients
- Reliable, responsive, capable
- Broad network of exceptional coaches
- Ability to train coaches in any client-specific information or models
- We ensure confidentiality
- Our program fees are affordable and ultra competitive
- Our hands-on Executive Team has extensive program leadership and coaching experience